It’s been a tough year for South Africa. Businesses have suffered and people’s lives have been upended. While wine is South Africa’s second largest agricultural export, nearly 50% of the wine produced in South Africa is still sold within the country. This means that the Government’s decisions surrounding the nationwide ban on domestic alcohol sales had large-scale socio-economic implications for the industry and its almost 300 000 workers.
In order to support those in need, the Over the Rainbow fundraising campaign has been launched to support the South African wine industry. The campaign is running from 16 August to the end of October 2020. Funds raised will be donated to Project Pebbles and the Anna Foundation. These the two charity organisations focus on helping disadvantaged children and families in the Western Cape’s agricultural communities.
How you can help in Hong Kong
Simply order wine from any of the participating merchants listed below. It’s that simple! These participating wine importers will donate HK$10 per bottle of South African wine sold to the two charity organisations. Many of the merchants are also offering great deals from now until the end of October, including up to 15% discount and free delivery on South African wines (see details below).
“We are thrilled to see the broader wine community in Hong Kong’s support for South Africa and its wine family. The Pebbles Project and the Anna Foundation are close to our hearts and we are extremely grateful that so many importers are have joined this fantastic program”. – Marcus Ford, Wines of South Africa (WOSA) Asia Market Manager
About the charities
Pebbles Project helps children and their families by providing support and intervention in five key areas, namely education, health, nutrition, community and protection.
Anna Foundation addresses the educational and social needs of rural children, and helps them to build positive self-worth and self-respect through its 3 Rs Programme: Reading, Running and Right-ing.
Extra promotional offer (August – October):
Buy any 6 bottles get 1 bottle free. Buy any 12 bottles get a case of Lynx Blanc de Noir 2019.
Cellar to Door Wines
Free delivery anywhere in Hong Kong for orders of 6 bottles or more. Free virtual wine tasting on 7 October 2020.
Corney & Barrow
Special offer on selected South African wines.
Special South African Wine Box.
10% Discount on all South African wine.
Ponti Wine Cellars
15% discount on all South African wine.
12% Off for purchase of 6 bottles, 18% off for purchase of 12 bottles of more (for trade only).
Two More Glasses
15% Discount on all South African wine.
‘We have been working with some South African wine producers for more than 25 years and they are like a family to us. Wine lovers in Hong Kong are discovering the exceptional quality of South African wine and we hope to use this opportunity to introduce more exciting wines to them, and at the same time, bringing hope and smiles to South African children and their families.’ – Betsy Haynes, Managing Director of wine’n’things
These generous offers from the listed merchants are valid for a limited time only, so get shopping and sipping for a good cause during South Africa’s Heritage Month!